Top 10 Tips To Grow Your SEO Strategies For SAAS

Every marketer’s dream is to rank first on Google (or, at least, on the first page). However, SaaS product marketers frequently feel as though they’re bashing their heads against a brick wall.

This is due to the SaaS industry’s explosive expansion in just ten years. In fact, by 2022, the industry is predicted to be worth $171 billion. The stakes are high, and the fast-paced nature of the tech business means you must stay on top of your game… or risk losing. Every year, a slew of new products, tools, and software hit the market, some of which we didn’t even realize we needed.

This takes us to the second point.

Many SaaS companies tackle problems that customers are unaware of, making it difficult to identify relevant keywords and develop content that is optimized for search engines.

For SaaS organizations that wish to stand out and gain organic market share, search engine optimization (SEO) is critical. In this article, we have compiled the best SEO strategies for SaaS businesses that will take your business to the next level. Let’s begin.

Before we go any further, we’ll go through B2B SAAS SEO in a nutshell.

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What Is B2B SaaS (Business-to-Business Software as a Service)?

The terms b2b and SaaS stand for business to business and software as a service, respectively.

Providing software solutions as a service to other organizations is what B2B SaaS is all about.

For your understanding, let us give you an example.

We can use GOOGLE as an example of a SaaS provider.

That’s right, you read that correctly.

GOOGLE is a B2B SaaS supplier as well.

The best example of Software as a Service is Google Cloud.

Not only does Google offer Google Cloud, but it also offers nearly 137 other products, such as document creation, Google search console, Google docs, Google hangouts, and so on.

In this way, Google is a SaaS provider as well.

When using Google software such as Google Analytics or GSC, the business customer does not need to download the software; instead, they can access it online via an internet connection at any time.

Micros Examples Adobe, Dropbox, and Hubspot are examples of SaaS providers.

These are the top SaaS providers around the globe.

So, now we know what B2B SaaS is all about.

Let’s take a look at what B2B SaaS SEO entails.

What does SaaS SEO mean?

To improve your Google ranking, SaaS SEO entails improving your website with relevant keywords and content. In-depth keyword research, site audits, on-page SEO optimization, putting out high-intent product pages, developing content, and generating links from prominent sites are all common techniques.

Doesn’t it appear to be simple? It’s the same as every other SEO tactic!

Except that it isn’t.

The following are some of the issues that SaaS SEO faces:

• Aggregator sites pose a serious threat (like G2, Capterra)
• Search volumes are limited.
• Keyword usage that isn’t aligned
• In general, there is a lot of competition (not just aggregator sites)

It’s worth noting that many SaaS businesses use performance marketing (PPC, social advertisements, affiliate marketing, and so on) to quickly scale new client acquisitions. Many people are quickly finding, however, that the prices of doing so are rising, and that relying only on the sponsored acquisition can put you at a disadvantage.

The traffic stops when you turn off or minimize sponsored advertising.

That’s why working on your SaaS SEO strategy is so important. SEO can help you get more traffic and expand your business organically. Many SaaS companies are increasing their channel investments in order to diversify visitor sources and keep acquisition costs low.

Therefore, this is what SaaS SEO is. Now, let’s move on to see some of the best SEO strategies for SaaS.

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List Of Top SEO Strategies for SaaS

In SaaS, search engine optimization (SEO) is undervalued. We discovered that SaaS companies that use SEO as their primary growth channel have a high rate of growth and capital efficiency. It’s not easy, but the benefits of good SEO go beyond low-cost leads to better product execution. We’ve had the good fortune of working with some of the world’s top SEO experts, from founders to marketers to consultants, and we’d like to share what we’ve learned.

SEO isn’t a mystery

Google’s search engine optimization algorithms are more transparent than most people know. Search for a keyword in Google and look at the top organic results. What’s at the top of the list? You can presume that whatever Google ranks highly for a keyword is what the average person searching for that keyword wants and that this is the benchmark to aim for.

Consider SEO content to be a single-player mode of your product

If you already have a free trial, excellent; if you don’t, having high-quality SEO material is a terrific first step toward establishing a fully-functional free sample or tier.

Don’t go overboard with the commercialism

If your SEO content seems like an infomercial, potential customers will be turned off, and you may miss out on a chance to build goodwill with them. Focus on creating trust rather than simply selling.

Focus your content on the “Job-To-Be-Done” aspect

If you can generate content that solves your target customer’s primary concerns, you’ll gain their trust and create a sense of reciprocity, which will encourage them to test your product.

Think about using checklists and/or templates

A checklist that addresses essential factors for a target user or a template that offers a sketch for prospective solutions can help most B2B SaaS products. If you Google “product-roadmap template” or “safety inspection checklist,” you’ll find high-quality content created by SaaS businesses that cater to those “jobs-to-be-done.”

Start small and ship quickly

Focus your content at first on long-tail keywords that aren’t too competitive. It is possible to rank on the first page of Google’s organic results with concentrated effort. Experienced SEO content writers understand that what content will resonate with readers the most is unpredictable, so they post regularly and focus on measuring and learning with each iteration.

Be patient

It will work, but not immediately – targeted traffic to a new piece of content often takes a few months to appear. In the meantime, concentrate on making changes to your site to ensure that it is correctly indexed by Google. You may expect constant month-over-month growth in organic traffic if you continue to emphasize SEO – and benefit from compounding’s incredible potential.

Consider white-hat link building if your content is starting to resonate with users.

A link to your content on a third-party website will be beneficial to their users. Don’t be apprehensive about contacting them. Consider link building as a possible sales motion that you can improve.

SEO gurus can be found among interns and graduate students

The academic world – particularly grad students with good writing abilities who are occasionally eager to dip a toe into the technology industry – is an underappreciated sanctuary of smart, capable, undervalued people.

Product-market fit is inextricably linked to SEO success

Finally, we believe that the most valuable aspect of SEO is being a wizard at efficiently creating content that customers enjoy on the Internet. Taking aim at SEO success will hone accuracy at producing a product that is truly liked by people in an increasingly competitive SaaS industry where usability standards are continually rising.

Implementing these SEO strategies in SaaS will help your business shine on the web. You should be able to rank for the right keywords if you use the right SEO tactics and work to improve your website’s performance in search engines on a regular basis. However, there are still people who might be thinking is it worth investing in SEO for SaaS? Let’s see.

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Is it Worth Investing in SEO for SaaS?

The sales cycle is made easier by SEO because it eliminates a lot of hard work.

According to studies, the average sales cycle for a SaaS product is 84.3 days, which is far longer than the impulse purchases that characterize consumer-focused companies. Users often require multiple interactions with a brand or product before making a final decision, which is where SEO comes in.

To truly win with SaaS SEO, you must first learn how to conduct successful keyword research in order to discover the search queries that your prospects are using to find software similar to yours.

You’ll have a much easier time expanding if you get your keyword approach right.

Personas and problems are at the heart of SaaS SEO

The two most important things to know about SaaS SEO (versus SEO for other businesses) are:

• Personas
• Problems

Let me explain why.

Knowing your target personas and devising a strategy to put your platform in front of them when they search is critical to your success.

You won’t make any sales if you target the wrong people. After all, if they read your content, they won’t be interested in moving forward.

However, consider how most people find software: they’re looking for a solution to their issues. People need to find software that solves their problems.

Perhaps they are aware of the existence of a software platform; perhaps they are unaware. Your customers will all have one thing in common: they will have a problem, and it is your responsibility to convince them that your platform can solve their problem.

Consider SaaS SEO in terms of ‘personas and problems,’ and you’ll get a better idea of what constitutes a successful strategy that attracts the proper visitors and positions your platform as a solution.

How SEO Can Increase Conversions from Other Channels

The truth is that any SaaS SEO plan will necessitate a significant amount of content production.

This material, however, does more than merely assist you to rank for your desired keywords. It can be integrated into your social media strategy, email marketing strategy or even sponsored traffic strategy.

Trying to get backlinks to your article by promoting it? This can generate referral traffic on its own.

The appropriate plan can help you attract and convert customers from other marketing channels, which should be a major justification for your platform’s continued SEO investment.

This would make perfect sense in any other sector.

If someone searches for “email marketing software,” they’re probably seeking email marketing software, so why wouldn’t they want to see a product page that matches their search term perfectly? Well, this is because when you search for email marketing on Google, you will get the top results for email marketing services providers. Attempting to compete on this term with a product page (no matter how polished and prepared it is) will fail because the user intent of the search is to locate and compare possibilities.

Most other businesses require a more complete technical SEO approach than SaaS enterprises.

Stuffing keywords into product pages and hoping for the best isn’t enough. Instead, marketers must guide potential customers through the buyer’s journey, presenting them with relevant information, comparisons, and social proof.

The Glue That Holds It All Together Is Your SEO Strategy

Any SaaS company’s growth strategy should include SEO. The sooner you implement a great approach, the lower your CPAs will be, the higher your organic traffic will be, and the more signups you’ll get.

Good content, detailed product pages, and a valuable product are all critical to the success of a SaaS company, but your SEO strategy ties them all together. It ensures that your content and product pages are seen and that your product is shown to the appropriate people at the appropriate time.

Make sure you’ve done your homework by conducting extensive keyword research, conducting an SEO audit, developing a robust content library, and obtaining backlinks from high-quality industry sites. 

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Author Bio

Parul Jindal– an enthusiastic content writer working for Virtual Oplossing is an expert in writing SEO-friendly content on various niches like lifestyle, marketing, tech, and a lot more. Positive client reviews are an example of her expertise in the field.